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Reebok
Project type
Logo Development
Date
2013
Creative Group Studios proudly developed the rebrand of Reebok’s CrossFit logo, originally inspired by the kettlebell and designed exclusively for CrossFit, which organically expanded over eight months to become a versatile emblem adopted by UFC and various apparel lines. This project exemplifies our commitment to strategic, innovative design that transcends initial boundaries to build dynamic, lasting brands.
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